Business

A colleague of mine many years ago introduced me to the well-known saying, “don’t let the urgent get in the way of the important.” I think about it all the time. Like a lot of these well-used quotes its origins are a little murky, but it is regularly attributed to former US President Dwight D. Eisenhower. 

Drift + Sonder
672D 2nd Ave
Refiller Up! Drift + Sonder doors are open and ready to serve! Fernie’s newest Lifestyle Shop and Refillery has a gorgeous selection of well-considered goods for the curious and conscious shopper. 

Fernie Brewing Co.
26 Manitou Rd
250-423-7797

100 Women Who Care Fernie
100wwcfernie.ca
The first ever 100 Women Who Care Fernie Giving Event, held in December, gave three local groups a $3500 boost. The donations came from 100 local women, collectively raising $10,500 and then promptly voting to award it to Angel Flight Elk Valley, Fernie Fresh Food Share, and Fernie Women’s Resource Centre.

After the tumult and financial bleeding of 2020, I think it is safe to say our local business community is cautiously optimistic for a new year and a new beginning in 2021. While the impacts to our economy from the pandemic have not magically evaporated at the stroke of midnight on New Years Day, there is light at the end of the tunnel – albeit perhaps a little way off yet. We have been told by the federal government that every Canadian who wants a COVID-19 vaccine will have it by September 2021. 

Fernie is increasingly known for its access to some of the best outdoor opportunities in the world. For its breathtaking views and landscapes just minutes from town. For its unique history and colourful, artistic community. And for the small businesses and boutiques that line its shopping centres. Fernie is also a mountain town known for its array and diverse culinary choices.

There’s a new liqueur to add to your après ski routine after those heavy powder days. 

Fernie Arts Co-op
572 2nd Ave
250-423-7044

Fuel your winter stoke and get inspired by these must watch movie picks. Check it out here!

Fernie Brewing Company has asked their athlete team to share what they’ve been watching recently to fuel their winter stoke through the shoulder season. From skiing and snowboarding picks, to running documentaries and binge worthy YouTube series, there’s something for everyone on this list.

One thing we have heard a lot of this year is the call to action to “shop local” or “support local.” It is a concept that has always been important to local downtown cores and small businesses. But the message has been dramatically amplified (including by the Fernie Chamber) as people increasingly turned to shopping online during the pandemic over shopping at local stores – as it was perceived to be safer.