LOYAL to LOCAL initiative launched in Fernie, BC
Local businesses, organizations and the tourism sector have endured many challenges and hardships during the COVID-19 pandemic. Starting April 29th until June 20th the LOYAL to LOCAL #FernieStrong initiative aims to further support local by rewarding local spending.
“We’re really excited about this new initiative in partnership with the Fernie Chamber of Commerce, the Visitor Centre and sponsored by Teck,” explained Jikke Gyorki, Executive Officer at Tourism Fernie. “We wanted to create a more engaging way for locals to support local, by helping all business types throughout the community and by showing off their support with free swag and a chance to win.”
“It’s fun and easy,” stated Jesse Ross, Visitor Services Coordinator with the Fernie Chamber of Commerce. “Just spend at least $100 locally at a place(s) you feel could use the extra support between April 29 – June 20th and get a cool shirt or hat to show off how you supported local! We want to see people wearing these around town and encouraging others to participate too! Plus, if you post about it and/or challenge others to join in you have more chances to win a $1000 Fernie Staycation prize!”
All you have to do is pick one (or many) local Fernie and area business or organization. Think of those who could use the extra support. Need some ideas? Email us at firstname.lastname@example.org. Then support them by spending, or purchasing a gift card, at that location(s) between April 29th - June 20th. Spend at least $100. Multiple purchases/receipts that add up to at least $100 count too. You can also support many local businesses by shopping by phone or online! Keep your proof of purchase and redeem at the Fernie Visitor Centre for a free LOYAL to LOCAL shirt or hat plus an entry for the Fernie Staycation prize.
“We also encourage local businesses to support other local businesses and use this toolkit to help spread the word,” said Brad Parsell, Executive Director of the Fernie Chamber of Commerce. “Fernie is such a supportive community so we really want to see that passion come out for this initiative and see both locals and businesses challenge each other to participate!”
For those that show off their participation and challenge others on social media with the hashtag #FernieStrong and tagging @tourismfernie and @ferniechamber, they will receive extra entries into the Staycation prize.